Question

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick ONLY 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, answer the following;

a. The BENEFITS to consuming this product

b. The CONS to consuming this product

c. How the product is marketed and who the target market population is

CITE ALL SOURCES PLEASE!!

Answer 1

Product name:

Omni protein shake.

a. Benefits:

1. Its excellent source of high quality protein

2. It promotes muscle growth.

3. It lowers the blood pressure.

4. It helps to treat type 2 diabetes.

5. It helps to reduce inflammation.

6. It promotes weight loss.

B. Con's of consuming products:

1. It contains lactulose that allergies for some people.

2. Its not a vegan or vegetarian friendly.

3. It increase calcium excretion.

4. Creates digestion issues.

C. How product marketed:

1. Easy to prepare.

2. It has certain benefits so marketing is easy.

3. Curiosity of people.

Target population:

1. Children

2. Athelets

3. Old age people.

Source:

Swam in a than," Textbook of nutrition and dietetics" 3re edition, Kaylee publications, page no: 67- 81.