Question

Assignment:

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, write a 1 page (12 point font, 1.5 line spacing, 1 inch margins) detailed summary of your findings in which you address:

CITE ALL SOURCES

Examples of Protein Shakes:

Muscle Milk

Boost High Protein

Special K Protein Shakes

Pure Protein

ANSWER THE FOLLOWING;

A. The BENEFITS AND CONS to consuming this product

B. How the product is marketed and who the target market population is

C. Discuss if this product would be beneficial for the target market population to consume

Answer 1

I don't drink any Protein Shakes because I add enough protein in my diet for my daily requirement.

Protein requirement of a person can be approximately measured by multiplying 0.4 per pound body weight. Normal diet of a person affords really 40 grams of protein per day. The body can metabolise only 5 to 9 grams of protein per hour.

Though D Protein Shakes are marketed as healthy and energy giving, there is a warning alarm of toxic substances such as lead, arsenic, cadmium and Mercury.

Randomly I selected one of the products, Muscle milk, which was found to contain a certain level of lead, cadmium and arsenic. So it is better not to take Protein Shakes on a regular basis especially children and pregnant women.

A. BENEFITS AND CONS

Benefits

* Readily available.

* Needs no preparation and acts as dietary supplement.

* Helps to manage nutrition when diet is skipped.

* Helps to lose weight.

Cons

* It doesn't compensate a meal.

* Contains harmful heavy metals and preservatives.

* Cost consuming.

* Contain low calories.

B. Marketing

Muscle Milk beautifully marketed "Designed after one of nature's most balanced foods: human mother's milk ...."

Their target are High School children, college students and athletes.

C. I don't feel it is highly beneficial because when the foodcan supplement daily protein requirement, there is no need for a protein shake on a regular basis.