Question

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick ONLY 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, answer the following;

a. The BENEFITS to consuming this product

b. The CONS to consuming this product

c. How the product is marketed and who the target market population is

CITE ALL SOURCES PLEASE!!

Answer 1

OPTIMUM NUTRITION is a part of Glanbia, which is a leading international cheese and nutritional ingredients group operates to support sports nutritional brands. It is manufactured in the form of powder, tablets, bar, capsules and also present in the form of shakes. The company maintains very highest standards of quality and carefully selects the most premium raw materials. It uses the slowly digesting protein category with Gold Standard of 100 percent Casein.

BENEFITS: a) it is enormously beneficial for several reasons including aminoacid production and microfraction content and digestion rate. b) as the name suggest, it is one of the richest source which contains the 3 amino acids namely leucine, isoleucine and valine for muscle growth and even used for energy building. c) It provides anti-oxidant benefits, boost immune function and enhances muscle recovery and growth.

CONS: a) The most critical factor is, it digest the content very rapidly (lesser than 30 minutes) b) it contains waste byproducts of cheese and raw proteins from a diary manufacturer for production. c) it is intolerant to some people because it experiences some unpleasant symptoms to those who are allergic to diary products d) consuming too much of these products reults in weight gain e) it is highly processed.

These proteins are very popular dietary supplement, especially among bodybuilders and athletes. They are available in different types on the market and the most common are a) whey protein concentrate b) whey protein isolate and c) whey protein hydrolysate. They are processed in different ways and have more supplement rate and its a complete protein that contains essential amino acids.