Question

Assignment:

Protein shakes have become very popular over the past several years. Protein shakes are most often targeted for athletes, however they are not solely intended for this population.

For this assignment, pick 1 protein shake brand and type and research the product. It is highly recommended that you use various sources, such as Consumer Reports, medical sources, government sources, and the company that produces the product, when researching the product. Do NOT use just the company’s website. Using the information that you gathered, write a 1 page (12 point font, 1.5 line spacing, 1 inch margins) detailed summary of your findings in which you address:

CITE ALL SOURCES

Examples of Protein Shakes:

Muscle Milk

Boost High Protein

Special K Protein Shakes

Pure Protein

ANSWER THE FOLLOWING;

A. The BENEFITS AND CONS to consuming this product

B. How the product is marketed and who the target market population is

C. Discuss if this product would be beneficial for the target market population to consume

Answer 1

Whey protein 360

It is an whey protein concentrate.

Benefits : contains whey protein which helps increase muscle mass, low salt content, doen not use synthetic flavours, comes in variety of flavours and tastes better, easy availability

Cons : it is not sugar free, expensive

The product is marketed as one of the best available protein concentrates available in market. The product claims that it is more nutritious and tastier than other options. It targets the population who are physically active. It is meant for the working put population.

The product is beneficial for the users as it contains whey protein which helps in weight loss, reducing body fat, increased muscle mass, increased strength and endurance and faster recovery after exercising. But it also contains sugar which may be an issue for some people.