Question

Describe common methods for gathering data and evidence in businesses research. Since data and evidence can come from many different sources in business research, how do you determine if a source is valid and reliable?

Answer 1

Common methods for gathering data and evidence in businesses research include;

Questionnaires,

Surveys

Observations

Focus Groups

Ethnographies,

Oral History, and

Case Studies

Since data and evidence can come from many different sources in business research, we can determine if a source is valid and reliable finding; who did the study i.e. the source, finding if it is a credible source and whether the data collected is consistent with other research. We should also find at the statistical significance of the data.