Find a promotional schedule for a professional team. What unique items did you find? What sponsors...
Find a promotional schedule for a professional team. What unique items did you find? What sponsors were attached to those items?
Homework Answers
Promotion Schedule for professional Team :
- Sponsorship of Team
- Advertising : Brand display on player's cloth
- Key Player Appearance on TV, Radio or other event for team
- Sale of Branded Merchandise
- TV Advertisement promoting particular products as a sports team
- Community services where players participate
- Road Show where they show their attachment to sponsors
- Naming right -- Sports team name is brand value so allowing use of team name in any product, event, stadium etc also fetches revenue for team
For Mumbai Indian Team (One of the most winning team of Indian Premiere League - Cricket game) have following brands associated with them :
- JIO (Biggest Telecom Operation of India)
- Kingfisher Premium
- Sharp
- Burger King
- BOAT
- DNA Network
- Book My Show
- 91.1 FM - Radio City
- Dream 11
Unique Ideas :
- Being most successful team - Mumbai Indians have number of Advertisement where their team is promoting other products which shows their Brand Value e.g. Kingfisher uses Mumbai Indian team for TV advertisement
- Mumbai Indians back up number of Junior team so their name reaches to ground level and the game also find sponsor due to that
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