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Exclusive distribution: Select one: a. means only one retailer is used in the trading area. b....

Exclusive distribution: Select one:

a. means only one retailer is used in the trading area.

b. is associated with the distribution of convenience goods.

c. is associated with shopping goods.

d. means that a smaller number of retailers are used to reach the target market.

e. means that all possible retailers are used to reach the target market.

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Answer #1

Ans) the correct option is a. means only one retailer is used in the trading area.

Exclusive distribution is a distribution strategy involves limited market coverage by a single retailer.

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