Question

Why is observation becoming a more important component of consumer research? Describe two new technologies that can be used to observe consumption behavior and explain why they are better to use than questioning consumers about the behavior being observed.

Answer 1

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Customer analytics has always been a very vital part of a business marketing strategies. By analysing the customers abroad can easily identify their needs and can provide best to the customers. By having an understanding of the customers requirement of brand can grow towards be specific goal for providing best services to their customers as well as regaining the best profits.
Previously the customer analytics was totally analogue and dependent on the human capability which made it a bit inefficient as compared to the today is human resource management system which is called as CRM.
Technological advance customer relationship management systems are Highly Effective and provide an analytical interface which can measure vast amount of information in very short time.
By implementing the customer relationship management in your organisation you can easily organise your customers according to their needs as well as their behaviour analysis. By taking multiple feedback from the customers as well as getting information by different mediums is really helpful in improving the profits for your organisation as well as services for the customers.
Technology has played a vital role in changing the customer analytics process as now the process is most and more efficient than the previous times because of the vast reach of the technology towards the customer.

• Customer relationship Management has following benefits
• It improves the informational organisation
• CRM enhances communication
• It improves the overall customer service
• It helps in automation of daily tasks
• Provide better efficiency for multiple teams
• It increases the level of analytical data reporting

Just like today the customer relationship management is very essential for a company it would be more essential for a company as the world is going to delete digital. Moving the employee customer relationship as well as understanding your customer segment would literally require customer analytics. By being dependent on the customer analytics and company could easily identify their goals and their specialities in the business market. In the very future customer Analytics would be a mandatory thing for most of the organisation no matter give their small or big because the technology is over taking every single segment Around The World.