Question

Describe marketing mix for a B2C e-commerce business.

Answer 1

• Before going to know about the marketing mix for B2C e-commerce business. first we need to know them separately one by one.

• what is marketing mix?
• a marketing mix is nothing but the actions , or tactics to promote their brand or product in the market is known as 'marketing mix'.
• The importance of marketing mix is that it will influence the product or brand and then the impact will be shown on the company.
• typically the 4p's make marketing mix : price, product, promotion,place.
• This is about marketing mix.

• what is B2C e-commerce business?
• B2C is nothing Business to customer relationship, when we came to the e-commerce business the B2C relationship is in between business and customer like the customer will directly interact with the product without any third parties. this is called B2C e-commerce business.
• simply, the customer will directly interact with the product for his personal use without any third parties.
• examples of b2c e-commerce is amazon,Walmart etc.,.

• Marketing mix for a B2C e-commerce business :-
• i)social media marketing :-
• social media marketing is one of the strategy to improve product and always interacting in online makes more your b2c connections with the people.
• use online social media platform to share your product.
• now a days all are using social media applications everywhere and more frequently , so with this you can reach the customers rapidly.
• ii)Email marketing :-
• Email marketing could increase product engagement with the customers more effectively.
• people always have interest on the new email that they got. and the email should be short and sweet means the mail should contain the interesting content and some images which attracts.
• use the comical words and comical pictures which attracts them.
• iii)Giveaway :-
• the most important aspect in the b2c e-commerce is clients review about the product.
• this will helps you to improve the quality and we should provide some free products to the selected customers before launching all.
• giveaway is more important and effective thing.
• iv)creative contest :-
• creative contest is nothing but to create the programs like quiz and giving free products to the winners and this will helps to increase the users count and by conducting this programs customers will get the interest to use the website.
• v)Influencer marketing :-
• as people are interacting in the social media, and some people will personally influence the people with their words.
• and the people would be influenced by the people whom they love and we have to influence them with these people about our products.

This is about marketing mix for a B2C e-commerce business.

Thank You...!