Question

Which of the following is the lesson learned from the Edsel story? Select one: a. Car design should focus on being competitiv
0 0
Add a comment Improve this question Transcribed image text
Answer #1

After launch of Edsel by Ford, they get to know that they spent huge money on market research which did not went well and got to know that there exist no market for that car. The quality of the product was not upto mark and the appearance of car was not good looking. The design they offered was very costly as customers were not willing to pay that much price due to the recession. Thus we can say that car designs should be competitive in the market. Option A is correct.

Add a comment
Know the answer?
Add Answer to:
Which of the following is the lesson learned from the Edsel story? Select one: a. Car...
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for? Ask your own homework help question. Our experts will answer your question WITHIN MINUTES for Free.
Similar Homework Help Questions
  • Question 1. Sophisticated firms have learned the marketing lesson that: Select one: a. Existing customers do...

    Question 1. Sophisticated firms have learned the marketing lesson that: Select one: a. Existing customers do not usually spend as much as new customers. b. It is a lot easier to find new customers than to keep existing ones. c. Their focus should be on the 4 P's and not the customer. d. It is a lot easier to keep existing customers than to try to find new ones. Question 2 According to the hierarchy of needs, which type of...

  • QUESTION 3 Clear Sound Ltd. produces stereo speakers. The company is considering a modification to one...

    QUESTION 3 Clear Sound Ltd. produces stereo speakers. The company is considering a modification to one of its models - CSIIX, that would make it more attractive to customers. One unit of CSIIX currently costs RM250 and sells for RM300. Unit cost RM150 90 Variable manufacturing cost Fixed manufacturing cost Variable selling and administrative Total costs RM250 Clear Sound's marketing department carried out a market research at a cost of RM50,000 and as a result, has discovered that the following...

  • The case on Tata Steel captures the success story of Tata Steel very effectively as to...

    The case on Tata Steel captures the success story of Tata Steel very effectively as to how a giant corporation, led by a world-class management team, reinvents itself and sets out on a growth path when faced with dramatic challenges from the environment. This analysis is aimed at summarizing some of the issues and the challenges Tata Steel is likely to face in the years ahead. An attempt has also been made to arrive at some broad strategies and initiatives...

  • Create a lesson plan from the following: CHAPTER 3 Learning and HRD 67 Learning is a...

    Create a lesson plan from the following: CHAPTER 3 Learning and HRD 67 Learning is a vital aspect of all HRD efforts. Whether you are training a carpenter's apprentice to use a specialized power tool, conducting a workshop o teach managers how to use discipline more effectively, trying to get meat- packers to understand and follow new safety procedures, or promoting career levelopment among your employees, your goal is to change behavion, knowl- es throwgh eaming. Supervisors and HRD professionals...

  • can Marriot make use of casual Research? if yes, how, and in what way could make...

    can Marriot make use of casual Research? if yes, how, and in what way could make use of experimentation? what specific experimental design would you recommend? please apply to the case with the example with the name of the method MARRIOTT: Marketing Research Leads to Expanded Offerings ONLINE VIDEO CASE 15.1 success. According to Gordon Lambourne, vice president, Marketing and Public Relations, the Marriott brand identity is all about commitment to service excellence, a strong focus on employees that work...

  • Two questions that deserve answers. Often, it’s a business’s research and development activities that provide answers...

    Two questions that deserve answers. Often, it’s a business’s research and development activities that provide answers to the above questions (and many more) that can literally determine if a company is a success or a failure. Take the case of Ford. Never has the automobile industry been more competitive than it is today. Ford competes with GeneralMotors, Toyota, Chrysler, Nissan, Honda, Testla, and other automobile companies. While there are competitors, most people recognize the name Ford and the Ford emblem...

  • Attached is the memo that was covered briefly in the lecture video from this week. Open...

    Attached is the memo that was covered briefly in the lecture video from this week. Open the attachment and read the memo. Then, write a better memo, using the principles you learned from the chapter and video (you may completely write a new memo, using information found in the memo.). Hint: a better memo would be MUCH shorter than the original. The key to writing a good memo in this case is to keep in mind how you would want...

  • present a two to three paragraph post on which candidate GoTo Consulting should recommend to Melanie...

    present a two to three paragraph post on which candidate GoTo Consulting should recommend to Melanie Malone with Biotech. Consider their full body of experience and how it aligns with Melanie’s expectations for the new person as well as how they will lead within the context of the mission and vision. Use the below information , As Biotech launches a new product division to design, develop and deliver cosmetics globally, they will need to bring in someone to manage this...

  • TrueGrid manufactures the world’s strongest permeable paver. It’s a 100% permeable, which is an alternative to...

    TrueGrid manufactures the world’s strongest permeable paver. It’s a 100% permeable, which is an alternative to concrete and asphalt. It is permeable solution that allows the water to permeate through the surface and be detained below. It’s able to handle high traffic and heavy loads, so it can go from your drive way all the way to your high traffic 18 wheeler parking lots and everything in between. TrueGrid helps prevent flooding because the biggest reason is there is no...

  • Read through the case study and answer the following questions: Using appropriate concepts and theories from...

    Read through the case study and answer the following questions: Using appropriate concepts and theories from Block 2, Session 2, identify and discuss three main threats and three main opportunities that should be considered by Yum! in expanding its global reach within emerging markets such as China. (25 marks) Twelve marks will be awarded on the basis of the appropriateness of the three main threats and three main opportunities that you have identified (two marks each); there are no standard...

ADVERTISEMENT
Free Homework Help App
Download From Google Play
Scan Your Homework
to Get Instant Free Answers
Need Online Homework Help?
Ask a Question
Get Answers For Free
Most questions answered within 3 hours.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT