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Which of the following is the lesson learned from the Edsel story? Select one: a. Car design should focus on being competitiv
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Answer #1

After launch of Edsel by Ford, they get to know that they spent huge money on market research which did not went well and got to know that there exist no market for that car. The quality of the product was not upto mark and the appearance of car was not good looking. The design they offered was very costly as customers were not willing to pay that much price due to the recession. Thus we can say that car designs should be competitive in the market. Option A is correct.

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