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DISCUSSION POST - PLEASE ANSWER EACH QUESTION WITH 1 PARAGRAPH EACH. What does unit price sensitivity...

DISCUSSION POST - PLEASE ANSWER EACH QUESTION WITH 1 PARAGRAPH EACH.

  1. What does unit price sensitivity analysis tell us?
  2. What does discount rate sensitivity analysis tell us?
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Answer #1

Unit price sensitivity analysis-
It refers to change in consumer behaviour is changed due to change in price of product. Unit price refers to change in product demand due to change in a unit price of product. It can be further explained with the help of product elasticity. It helps companies analyze the expected sale in product due to change in price.

Discount rate sensitivity analysis-

Whenever we calculate the present value of a company or calculate the IRR for a project we use a particular discount rate based on some assumptions. To ensure the PV is correctly calculated we need to account for various changes and thus require a sensitivity analysis. Discount Rate sensitivity describes change in project value due to a percentage change in the discount rate of the project.


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