-------- is the core of any marketing database?
a) Customer database
b) Prospect database
c) Cluster database
d) Enhancement database
-------- is the core of any marketing database? a) Customer database b) Prospect database c) Cluster...
Analytics Mini Case: Evaluating the Prospect Lifetime Value of new Customers in a B2B Setting You work for a company that specializes in selling a special anti-glare coating that can be sprayed onto glass. This product is uniquely capable of covering extremely large pieces of glass and can be sprayed on even after the glass has been installed onto a building. Because of this, you tend to sell this product to large commercial organizations You have been tasked with identifying...
Which marketing channel is most likely to serve the business customer A) producer > consumer B) producer > manufacturer s rep > retailer > customer C) producer > sales branch > business distributor > customer D) producer > wholesaler > retailer > consumer A wholesaler who sends delivery trucks to grocery or pharmacy retailers, sets up displays, price the goods, and maintain inventories is called a A) cash-and-carry wholesaler B) drop shipper C) rack jobber D) producer s cooperative Carefully...
A ______________ process is a core process that is most important to the customer, running the business and maintaining or achieving a sustainable competitive advantage. a. customer value-added b. support value-added c. business value-added d. non-value added
Order-getting costs would NOT include a. marketing costs. b. salaries of sales personnel. c. customer service costs. d. advertising.
1# In marketing, which type of customer needs are the most important? a Emotional needs b Both functional and emotional needs c Immediate needs d Safety Needs e Functional Needs 2# In marketing strategy, managers following the path to profitability will always a. In marketing strategy, managers following the path to profitability will always b. Understand customers within the context of the marketing environment. c. Executive clever advertising campaigns using digital media. d. Develop distribution channels to reach a variety...
In an ERP system, the module used to record marketing data is called A customer relationship management. B marketing. C customer service. D advertising.
Scaling requests for CPU and RAM are handled by : Resource cluster b. Load balancer c. Intelligent automation engine ** d. Hypervisor cluster
Your customer has requested that you upgrade his computer with a newer triple-core CPU and asks what his options are. You research triple-core CPUs on the market and tell him he has his choice of the following processor types? A. AMD Athlon II triple-core processor B. AMD Opteron triple-core processor C. AMD Phenom triple-core processor D. AMD Sempron triple-core processor
Lennon Services has a customer marketing service that offers Internet marketing services.Services include graphics, hosting and answering customer queries.. The costs associated with this marketing service over the past six months are listed below: Month Marketing service costs Number of customer queries January $13,440 $17,400 February $13,143 $16,905 March $13,548 $17,580 April $13,413 $17,355 May $12,630 $16,050 June $12,738 $16,230 Management at Lennon Services believes that the marketing services costs are a mixed cost and would like to use the...
You have income data for your entire customer database. Some of your clients are far wealthier than others. Which of the following do outliers least affect? a. The median b. The range c. The mean d. The standard deviation