Exercise 4.31 Draw a collaboration diagram for the
following booking-to-cash (please draw business process)
process.
Fotof provides photography services in the fields of family
photography, personal event
photography (e.g. weddings and party photography) and commercial
photography (e.g.,
corporate events). One of the core processes of Fotof is its
booking-to-cash process, which
goes all the way from the moment a customer makes a booking for a
photo shooting session,
through the order placement, to the moment the customer pays and
obtains the ordered
pictures. In the last year, Fotof received 10K orders from
commercial customers, and 80K
orders from private customers.
The booking-to-cash process starts when a customer makes a booking
for a shooting session
at a photo studio. A booking can be done via phone or via email
addressed directly to a
specific photo studio. The request is handled by a customer service
representative at the
photo studio. Each studio employs two customer service
representatives: a senior one, who
is also manager of the studio, and a junior one. The customer
service representative enters
the details of the booking into the photo studio information
system.
The booking is assigned to one of the photographers of the studio.
After a photo shooting
session, the photographer uploads the pictures to a file server.
Eventually, a technician
cleans up the pictures by deleting duplicates and failed shots.
Later the technician edits
the remaining shots and arranges them into a photo gallery using a
dedicated photo studio
software tool. Once the gallery is completed, the customer is
notified by email. The
notification includes a URL of the gallery.
Customers can view the gallery, select the pictures they wish to
order in print (and how
many copies) and those they wish to get in digital copy (full
resolution). Customers can also
annotate a selected picture in order to ask for additional editing
(special requests). When
placing their order, customers can specify whether they will pickup
the printed copies at
the studio or have them delivered by post. In the latter case, a
shipment fee is added to the
order. Once the customer has submitted the order, a technician
performs additional editing
(if required by the customer). In the case of special requests, the
technician may need to
communicate with the customer by email or phone to clarify the
request and to determine
how to fulfill it, and whether the special request will entail an
additional fee and how much.
If printouts are required, the technician prints them out, puts
them in an envelope, and drops
them at the studio’s counter.
Pictures from a shooting session are kept in the corresponding
gallery for up to 30 days (a
reminder is sent to the customer 5 days before the expiry date). If
a customer has not placed
an order past this period, an invoice is sent for the minimum
billing amount (see below).
Invoices are payable within 7 days of their issue. A customer
service representative sends a
reminder when an invoice is overdue.
Once the pictures are ready, a customer service representative
determines the amount
to be invoiced (including additional fees for special requests).
The customer service
representative then produces an invoice and sends it to the
customer. Once the invoice
has been paid, the customer service representative packs and sends
the printouts for postal156 4 Advanced Process Modeling
delivery (if the customer ordered printouts) and sends a URL to the
customer where
the customer can find the full-resolution digital pictures they
ordered. The matching of
incoming payments to invoices is done automatically by an
accountancy system (the same
system that is used to issue invoices).
Booking or order cancelations can occur in three ways: (i) prior to
the shooting session
(booking cancelation); (ii) in case of no-show (the customer did
not show up to the shooting
session and did not reschedule it); or (iii) after the shooting, if
the customer does not order
any pictures within 30 days. Cancelations prior to the photo
shooting session do not incur
a fee. Cancelations due to no-shows do not attract a fee if they
are in-studio; they attract a
fee of e 50 if they are “on location”. In case of a no-show, the
customer may reschedule
the booking to a later day but the no-show fee for on-location
shootings is charged to the
customer in any case. If a customer does not order any picture
after a shooting session,
the customer is invoiced a photo shooting fee of e 100 for
in-studio sessions (e 150 for
on-location ones)
Exercise 4.31 Draw a collaboration diagram for the following booking-to-cash (please draw business process) process. Fotof...
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