Question

Business studies

Which of the following is not included in the sales promotion technique 

a) coupon 

b) samples 

c) fairs and exhibitions

d) personal selling 

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Answer #1

Personal selling is the correct answer .Personal selling is also known as the act of convincing a customer to buy a given product or device. It is also considered to be one of the most costly and effective promotional methods that are ever seen. It is effective as there is a face-to-face interaction observed between the seller and the buyer which helps the seller to change their promotional techniques used as the situation asks for. If you have been wanting to know more about Personal Selling - Concept, Importance, Advantages, and Limitations then now you can check out this article through Vedantu to get a detailed view on personal selling and the concepts that are involved.

answered by: Vijayan
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