Q). The reinforcement of unfavorable ethnic or racial stereotypes is a legal concern directly associated with:_____
a) sales promotion
b) public relations
c) personal selling
d) advertising
Ans: d) advertising
The reinforcement of unfavorable ethnic or racial stereotypes is a legal concern directly associated with advertising
Q). The reinforcement of unfavorable ethnic or racial stereotypes is a legal concern directly associated with:_____...
88. Which of the following elements of the marketing communications mix refers to any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor via print, broadcast, network, electronic, and display media? a. advertising b. personal selling c. sales promotion d. direct marketing e. public relations Answer: 89. Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?...
____________ promotion is most commonly used by toothpaste brands and other consumer products that are well-established? A. Reminder B. Persuasive C. Informative D. Connective Which of the following consists of all marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness? A. Public relations B. Publicity C. Advertising D. Sales promotion A new category of promotional tactic based on brands becoming publishers of their own content to maximize the brands’ value to customers is called...
Because dishwashers are in the maturity stage of their product life cycle, which promotional mix element should NOT be emphasized in the marketing of this product? a Reminder advertising b. Sales promotion Public relations d. Personal selling e Persuasive advertising
Q5.) Aster Inc. has developed a new digital three-tier food steamer. Though the product comes with a self-explantory manual, the controls and the operation of the appliance have to be explained to the customer on a one-to-one basis, in great detail. Which of the following elements of the promotional mix is Aster Inc. most likely to rely on to sell its products? a. Advertising b. Sales promotion c. Public relations d. Personal selling
Harvard university looks for students who have achieved a highly successful academic record. through _______, they ask reporters to publish news articles regarding the success of these students. A. public relations B. personal selling C. sales promotion D. advertising Larry smith is a freelance computer programmer who writes computer algorithms for companies such as starters and blue cheese. starters use these algorithms to make specific programs based on online market research. these programs are then sold to the online retailer,...
The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $100 million, was the result of a detailed market analysis. Sales representatives would receive a 20 percent commission on sales of personal systems. Under the new organizational structure, the Personal Systems group...
Question 4 The marketing plan at E-Tech Systems is based on a corporate restructure which divides the company into two separate groups: (1) Commercial Systems and (2) Personal Systems. Samantha Smith was assigned responsibility for the Personal Systems group. The marketing plan, which included a sales forecast next year of $100 million, was the result of a detailed market analysis. Sales representatives would receive a 20 percent commission on sales of personal systems. Under the new organizational structure, the Personal...
30. Off-price retailers, retail clubs and grocery stores that expect customers to do almost everything themselves are categorized at what level of retail service? full service limited service self service negative service b. d. 1 Which type of wholesaler takes title to the goods, takes possession of the goods, and delivers the goods to the retailers for immediate payment? a. truck wholesaler (truck jobber) b. drop shipper agent d. cash and carry 32. Which type of superstore is actually a...
---------------------------------------------------------------------------------------------------------------------------- a. Sales promotion b. Horizontal marketing system c. Supermarket d. Informative advertising e. Personal selling f. Vertical marketing system g. Wholesaling h. Persuasive advertising i. Selective distribution j. Reach k. Comparative advertising l. Exclusive distribution m. Advertising n. Indirect channel o. Frequency p. Intensive distribution q. Promotional mix r. Convenience store s. Retailing t. Hypermarket u. Publicity v. Channel level w. Franchising ------------------------------------------------------------------------------------------------------------------------------ 1. Contractual agreement between a parent company and an individual or firm that allows operation...
Point of Purchase displays are particularly effective advertisements because: A. they are relatively cheap B. they can make a brand stand out right at the time that consumers are browsing potential purchases on the internet C. they can make a brand stand out right at the time that consumers are choosing which products to buy D. they can make a brand stand out effectively on TV 1 points QUESTION 2 Research about U.S. consumer preferences suggests that companies should...