Grouping customers on the basis of their purchase histories is an example of what type of...
Grouping customers on the basis of their purchase histories is an example of what type of segmentation?
Geographic
Behavioral
Demographic
Geodemographic
Psychographic
Homework Answers
Answer - BEHAVIORAL
Grouping customers on the basis of their purchase histories is the example of Behavioral segmentation.
Behavioral segmentation is basically a pattern of dividing the entire set of market into smaller groups on the basis of their customer buying habits. Therefore, when customers are grouped on the basis of purchase histories, then it falls under the category of BEHAVIORAL SEGMENTATION.
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Grouping customers on the basis of their purchase histories is
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